FUTURE LIONS FINALIST

THE ONE CLUB YOUNG ONES MERIT

ANDY AWARDS GOLD WINNER

NEW YORK FESTIVALS ADVERTISING AWARDS FINALIST 

GOLDEN AWARD OF MONTREUX FINALIST

People can’t distinguish anymore facts from opinions.
Information comes so easy that we have lost our critical thinking. We read the news passively and we struggle to develop an opinion that is truly our own.

So how can we increase news literacy?

KEYWORDS: DIGITAL, INTERACTIVE, NEWS

With interactive learning. 

With ROAM, New York Times reminds us how important it is to have our own voice.

SWITCH TO ROAM MODE AND START YOUR INTERACTIVE NEWS JOURNEY

RELATED NEWS FROM GLOBAL SOURCES THAT EITHER CONFIRM OR CHALLENGE YOUR OPINION

SHARE  ARTICLES TO LET YOUR FRIENDS START THEIR JOURNEY

END YOUR SESSION AND SEE YOUR JOURNEY ANALYSIS

CREATIVE TEAM - Vanessa Bittante (AD) | Pedro Sacilotto (AD) | Reef Radwan (CW)

THE ONE CLUB YOUNG ONES MERIT

NEW YORK FESTIVALS ADVERTISING AWARDS SHORTLIST

For the past few years the US has been at the center of immigration controversies and people are starting to get used to this association. 

Budweiser is an immigrant founded company that should remind everyone the values of inclusivity this country was built on. 

By using the new Americans All Instagram feature, Budweiser will get people together over a free beer. 

KEYWORDS: SOCIAL, IMMIGRATION, EXPERIENTIAL

DOWNLOAD THE INSTAGRAM FEATURE

POP-UP NOTIFICATION FROM  PUBLIC WIFI LOCATIONS

LOOK UP WHO IS AVAILABLE NEAR YOU

SET YOUR TIME AVAILABILITY  

REDEEM A FREE BUD  WITH A NEW BUD

CREATIVE TEAM - Vanessa Bittante (AD) | Pedro Sacilotto (AD) | Reef Radwan (CW)

You can pretend to like everything you want.

Big Mac? Fried Chicken? Tacos? You name it.

But you know what? We know the truth. 

​

Nothing will ever taste as good as a Whopper.

KEYWORDS: APRIL FOOLS, INTEGRATED, PRANK

Thanks to Burger King, the next April Fools the King's Sauce will make everything taste like a Whopper.

​

You're welcome. 

 OOH 

COMPETITORS WHO?

CHECK THE BK APP TO FIND YOUR NEAREST FIX

 PRINT 

INFINITE PRINT POSSIBILITIES

INSTAGRAM TEASERS

 SOCIAL 

ADD THE KING'S SAUCE AND SEE EVERY RECIPE TURNING INTO A WHOPPER

CREATIVE TEAM - Vanessa Bittante (AD) | Pedro Sacilotto (AD) | Matt Koval (CW)

New Yorkers waste 3703 tons of food. Every day.

That food waste ends up in landfills, where it rots and releases methane into the atmosphere, which is 4X more harmful than CO2.

This affects millions of people all over the world. 

​

With this campaign, we bring to light the real repercussions of wasting food - Death.

KEYWORDS: FOOD WASTE, STUNT, PRINT

 PRINT 

THE STUNT

YES WE CARRIED THIS BODY BAG AROUND NYC

SOCIAL BUZZ

SUBWAYCREATURES SPOTTED US

CREATIVE TEAM - Vanessa Bittante (AD) | Tuhin Parhi (CW)

Young adults between 16 and 24 are facing higher chances of getting STDs because carrying condoms is not a habit for them. 

​

So how can we get them to carry condoms as an automatic action like carrying your home keys?

We'll teach them right where they get their sexual education from: porn websites. 

KEYWORDS: DIGITAL, EXPERIENTIAL, EDUCATIONAL

BRANDED TIME MARKERS TO ENHANCE YOUR EXPERIENCE

CHECK OUT  DIRECTLY FROM THE THUMBNAILS AND REDEEM YOUR CODE

GET CONDOMS FROM YOUR NEAREST
INCOGNITO DISPENSER

CREATIVE TEAM - Vanessa Bittante (AD) | Pedro Sacilotto (AD) | Reef Radwan (CW)

While the pleasure gap disproportionately affects women, Unfinished uses a medium that’s universally understood by all: music.
By using music to challenge ideas surrounding female pleasure, this launches the topic to the forefront, raising awareness and sparking conversation.
 

Unfinished normalizes the journey of exploring and nurturing one’s sexuality, ultimately encouraging them to take charge of their sexual health. 

By empowering women to demand complete agency of their bodies and wellness, this empowers them in all aspects of life.

KEYWORDS: DIGITAL, MUSIC, FEMALE EMPOWERMENT

CREATIVE TEAM - Vanessa Bittante (AD) | Kristin Mizushima (AD) | Maidenly Pham (CW)